The Warriors’ focus on affordable ticket prices and engaging younger fans has made them the best-supported club in New Zealand. On Anzac Day, 33,000 fans attended their game against the Dolphins at Mount Smart Stadium.
The Warriors believe they have a formula that makes them the best supported club in New Zealand. All ten home games at Mount Smart were sold out in 2024. Currently, the Warriors sit second on the NRL table with six wins from eight games.
Cameron George emphasized the importance of affordable ticket prices for attracting fans. He stated, “We’ve maintained a ticket price that is achievable for everyone so we haven’t through virtue of any success just put up the prices.” This approach has fostered strong community ties.
The club has made efforts to engage with Pasifika communities as well. George mentioned, “We want to inspire those communities; they are so important to us, so high engagement, we support where we can.” This outreach aims to build future ticket buyers among younger fans.
Key statistics:
- The Warriors had 33,000 fans attend their game against the Dolphins on Anzac Day.
- All 10 home games at Mount Smart were sold out in 2024.
- The Warriors are currently second on the NRL table with six wins from eight games.
Additionally, One New Zealand won the Creative Award for Best Use of Media at the 2026 IHAC Awards for their collaboration with the Warriors. The award recognizes the One Big Fan campaign developed by One NZ’s in-house teams.
This achievement underscores One NZ’s commitment to delivering work that’s not just creative but genuinely effective. As fan engagement continues to grow, the Warriors are poised for further success in the NRL season.
