The introduction of cut-price American butter in New Zealand has confused shoppers because its packaging resembles local products. The American butter is sold at some Pak’nSave supermarkets and has been available for about one to two months.
The butter comes in 500 gram blocks wrapped in yellow paper. It is imported in bulk by Dairyworks from the United States and is priced between $6.49 and $6.99 for a block. In contrast, local butter prices start at around $7.29 for similar-sized home brand products.
Dairyworks, owned by Synlait, took advantage of low American butter prices to offset freight costs. The product is packed in New Zealand but originates from grain-fed cows in the USA.
Shoppers have reported confusion over the American butter’s packaging. Many find it difficult to distinguish from Kiwi brands. Some consumers have noted that the color of the American butter does not match the typical yellow hue associated with New Zealand butter.
Karl Dean from Federated Farmers stated, “The American product should have clearer country of origin labelling, so consumers know exactly what they’re buying.” This highlights ongoing issues with consumer awareness regarding imported food products.
Maja Szarmach from Dairyworks commented, “It was always intended as a test for us,” adding that they are pleased with the product’s performance so far.
As this trial continues, it remains uncertain how long the American butter will stay on shelves or if changes will be made based on consumer feedback.
